Plush
Aviya rates Plush around 3.5 and positions it mainly for side sleepers. The build includes convoluted high-density foam intended to soften the surface feel.
Luxury Firm
Aviya rates Luxury Firm around 5.5 and calls it its best seller. The company positions it for multi-position sleepers and says roughly 80% of customers choose it.
Firm
Aviya rates Firm around 8.5 and positions it toward back sleepers and heavier sleepers. The Firm version includes an additional firming pad.
Remember that firmness is subjective
Published firmness numbers are useful directional signals, not universal measurements of comfort. Read how to choose mattress firmness for a broader framework.
Research basis: Product-specific facts on this page are based primarily on Aviya’s official product, FAQ, warranty and comparison materials reviewed in September 2026. Category guidance is editorial explanation, not medical advice or a guarantee of comfort. View Aviya’s official product page.